Erika Meeske Rafferty
Erika Meeske Rafferty is Vice President of Native American Gaming at Global Market Advisors. Erika leads GMA’s diverse and evolving service offering to Native American Tribes and First Nations. Her in-depth understanding of the nuances and challenges that face Native American and First Nation communities provides a valuable asset, built on over a decade of gaming and hospitality consulting experience.
Mrs. Rafferty has completed over 250 projects, working with more than 75 different tribes, providing expert analysis at varying development stages. Her body of work and expertise spans an impressive collection of capabilities including:
• Gaming market assessments
• Casino, hotel, and resort feasibility studies
• Amenity analysis
• Highest and best use assessments
• Socio and economic impact studies
• Improvement of business operations
• Primary market research
• Player database and industry surveys
• Psychographic and database analyses
In addition to her efforts in the Native American Division, Mrs. Rafferty is highly skilled in primary market research and facilitates all aspects of the industry and database survey projects from questionnaire development and programming to survey administration and analysis. Through a collaborative process, Erika is able to provide clients the opportunity to gain a deeper understanding of their specific market preferences, habits, and trends to uncover valuable insights. Her continuing contributions to numerous international, national, regional, and property specific studies allows her to maintain a keen eye on emerging global and market-specific industry trends.
Erika’s dedication and passion to the hospitality and gaming industry grew from an early age. She has had life-long exposure to the industry, having been raised in the hotel and resort business and has since spent her entire career working in these industries. By performing various operational roles in hospitality related sectors, she gained an enhanced knowledge of the various efficiencies that can be attained at a property and how departments must interact to become a cohesive operation.
Mrs. Rafferty’s experience in resort management has resulted in a well-honed ability to think strategically and solve complex problems. Erika continues to produce tangible business solutions to owners, operators, resort investors, casinos, hotels, conference facilities, entertainment venues, spas, and restaurants.
Erika is a periodic contributor to Global Gaming Business Magazine and Tribal Government Gaming. She continues to be a featured speaker and panelist on relevant industry trends and topics at G2E Las Vegas and NIGA.
Mrs. Rafferty graduated from Southern Methodist University with a B.A. in Economics and a minor in International Studies.