GMA provides airlines, airports, and aviation authorities with the best independent analysis on the future of the industry, routes, and the continuing innovation within the sector. Our dedicated aviation sector consulting practice provides support to senior executives seeking a view of the potential to expand outbound and inbound airline servicing. GMA has worked with both low-cost carriers (LCC’s) and globally-driven legacy airlines seeking to gain competitive advantage via new route analysis, scheduling and aircraft utilization, and strategic marketing support. Our experience in North America, Asia, and Europe provides GMA’s aviation sector clients global capability in analysis and independent research.
GMA has a long history in analyzing the tourism infrastructure of countries, states and local jurisdictions. In every feasibility report that GMA does, the calculation of airport capacity is a key function of our statistical models. Through that insight, GMA has unique capacity to analyze airports and the associated infrastructure that goes along with them such as parking, customer services, and retail developments.
GMA also assists airport authorities with their tax policy, allowing governments to optimize revenue streams through smart tax structures that are economically efficient and yield robust results. Tax policy for airports must be designed in a way that stimulates growth through smart financing and GMA has the significant capability to guide clients to this ultimate result.
Airlines are constantly assessing the profitability and strategic benefit of their route networks. One thing is for sure: airlines are always seeking to grow and usually choose to based on an assessment as to the future profitability of those networks. GMA has an established legacy with the global airline industry, frequently interacting with airlines as part of a larger GMA project in the areas of public policy or tourism strategy.
As low-cost carriers in Asia, Europe and North America continue to develop, the planning of routes and the strategic relationships that go along with them are becoming ever so important. GMA has the quantitative and qualitative skills sets to advise major airline companies that are seeking to expand, particularly in Asian markets.
Frequent Flyer Programs
Customer loyalty programs in most hospitality industries are paramount to their success and the airline industry is no different. Travelers, particularly business travelers who comprise most of an airlines demand, frequently choose an airline based on their loyalty program. GMA understands how to design the appropriate program that fosters loyalty and increases the airline’s market share.
In fact, GMA’s strong legacy of applying marketing strategies in the casino gaming industry provides the airline sector with new insights into designing cost effective frequent flier programs.