Money in the Middle
By Muhammad Cohen
Inside Asian Gaming Magazine
The opening of Melco Crown’s Studio City in October heralded Macau’s pivot away from focusing overwhelmingly on the high end of the market and turning toward the middle class. The resort opened without VIP gaming and features an array of non-gaming attractions, including theme park style rides, magic shows, international nightclub brand Pacha and a 5,000 seat arena hosting the likes of Mariah Carey and Aaron Kwok on opening night and Madonna this month.