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Andrew Klebanow’s article published in Global Gaming Business Magazine

March 29, 2018

Cash Back to Free Play

by Andrew Klebanow

Non-negotiable slot credits, or what is more commonly known as “free play,” has emerged as the most often-used tool in the casino marketing arsenal.  It has supplanted cash prizes, complimentary dining and invitations to special events as the primary incentive for rewarding player loyalty.

You can read the rest of the article here

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