GMA’S Sports Betting and Emerging Technologies Group specializes in global business development for the sports betting industry, with an emphasis on content, distribution, public relations, and contract negotiation. GMA’s Sports Betting and Emerging Technologies Group provides support to gaming industry leaders seeking consulting services to expand their sports betting, daily fantasy sports, and esports operations. Additionally, GMA’s Government Affairs Group has extensive experience preparing gaming legislation to accommodate sports betting and is very familiar with the political climate in jurisdictions across the globe as it relates to sports betting.
As sports betting continues to expand around the world, GMA recognizes the revenue potential from legalized sports betting in the United States. GMA is prepared to address the operational hurdles facing casino operators as they seek to expand into new markets. GMA understands key issues such as the positions of professional sports leagues, regulatory hurdles, and the importance of creating products and services that can effectively compete with illegal sports betting.
GMA has hands-on experience working with sports betting operators to further grow their markets, evaluate potential opportunities, and advise on business development strategies. GMA also assists regulatory authorities in developing sound fiscal policy, allowing governments to optimize revenue streams through smart tax structures that are economically efficient and that yield robust results for both the government bodies and operators alike. Tax policy for sports book operators must be designed in a way that stimulates growth and optimizes tax revenue. GMA has the capability to advise regulatory authorities on how to develop sound fiscal policies.
Daily Fantasy and Esports
Esports and skill-based games will play a vital role in the gaming industry as operators continue to grow their menu of gaming options. GMA has the necessary knowledge and skills to advise its clients on the appropriate mix of skill-based games and esports offerings.
GMA also recognizes the increasing popularity of Daily Fantasy Sports (DFS) as an alternative to season-long fantasy sports leagues. GMA’s Sports Betting and Emerging Technologies Group provides its clients with independent analysis in regards to the production and distribution of DFS games, as well as helping to develop optimized user experience strategies.
With the rapid development and introduction of new technologies in sports wagering, companies are constantly challenged to deliver new content to their customers. GMA has in-depth experience evaluating and creating sports betting platforms, mobile wagering applications, and kiosk-based solutions. GMA utilizes technologies such as artificial intelligence, augmented reality, and streaming services to enhance sports betting products, customer convenience, and experiences.