As China Slows Down, Asian Casino Operators Eye Tough European Market
by Muhammad Cohen
Tough times at home have Asian casino operators eyeing Europe in search of returns. “With China down, it’s about finding revenue elsewhere,” Global Market Advisors managing partner Steve Gallaway says. But Europe is a much tougher market than Asia, with more casinos and fewer people, lower bets and higher costs, he adds, a view most other experts endorse. More Chinese are indeed visiting Europe but not enough to justify major casino investments; Chinese high rollers are still much more likely to play in Asia, where they’re more profitable to operators. Asian operators do come to the continent with one ace up their sleeve that can change the face of gaming in Europe.
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