Asian operators look to Europe
by Muhammad Cohen
More Chinese tourists are coming to Europe and Asian casino operators are following. Chinese tourists come to Europe to broaden their horizons, enabled by rising incomes at home. Asian casino operators also come to Europe to broaden their horizons, but they’re driven by falling incomes at home. Like the tourists, casino operators find Europe vastly different and more difficult to navigate than their home turf. Those obstacles don’t preclude a successful trip, but it does make the journey far more challenging.
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