The Millennial Is Not Your Customer
Millennial has become the new buzzword and focus of the gaming industry and commerce as a whole.
What do millennials like? How do we design our product to attract millennials? Should we serve only organic food in our restaurants and provide beard trimmers in our bathrooms?
Some casinos believe that millennials prefer table games over slots. Or, for slots, millennials will like skill-based games, so money should be invested in skill-based pits. Despite many casinos trying to attract millennials, not one casino has succeeded in a meaningful way.
The reason is that millennials will not be valuable casino customers for another 20 yearsView Full Article