Article by Kit Szybala published in Global Gaming Business Magazine
10 Trends: ROI from IRs
by Kit Szybala
With competition increasing in casino markets across the world, many of the more astute casino operators are expanding and/or repositioning their facilities to differentiate themselves from their competition to better meet the needs of their customers. These operators have realized that they must create compelling environments and engaging experiences to fully penetrate their marketplaces and improve property performance.
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