Brendan Bussmann quoted on Sports Handle
Best Ways For NCAA To Monetize Sports Betting
by Jill Dorson
The NCAA last week announced that it will continue to oppose sports betting despite the fact that 10 states have some form of legal, live sports betting and eight more expect to offer it by early 2020. But whether or not the NCAA chooses to publicly embrace or co-exist with legal, state-regulated sports betting, the association has more opportunities to monetize in this new era.
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