GMA quoted in the Las Vegas Review Journal
Payoff from Las Vegas Super Bowl estimated at $500m
by Mick Akers
Bringing the Super Bowl to Las Vegas won’t come cheap, but tourism officials believe the cost will be worth it.
Las Vegas Convention and Visitors Authority President and CEO Steve Hill estimates the cost for the Las Vegas host committee will run between $55 million and $60 million.
But Hill said the payoff to the city will be worth it. He said holding the Super Bowl in Las Vegas will make the city an extra $500 million over what it would typically make during a usually sold-out Super Bowl weekend in the city. In 2019, the Super Bowl brought 310,000 visitors to Las Vegas, resulting in an economic impact of $425 million, according to research firm Applied Analysis.
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