GMA quoted in The Nevada Independent
Indy Gaming: Meruelo launches SaharaBets in Arizona. What about Nevada?
by Howard Stutz
Alex Meruelo paid an undisclosed amount to purchase the former Sahara Hotel Casino in 2018 and announced a year later that he was spending more than $150 million to restore the Las Vegas Strip resort to its Rat Pack-era name after it suffered through a failed five-year run as the SLS.
So it makes sense that meruelo would utilize the name Sahara in other gaming ventures.
You can read the rest of the article here